Marketing Technology

Integrated Marketing Solutions

The world of marketing is in a constant state of change but there is one thing that remains certain – focusing on just a handful of marketing channels or applying just a couple of marketing strategies will not help accelerate your business growth. Customer demographics, their buying behavior patterns and tastes as well as the […]

Marketing Management

Efficient management of your company’s marketing efforts is vital in assuring their ultimate success. Whether your company is a global corporation of a growing local business, the use of appropriate marketing tools is guaranteed to save you time, money and make your marketing more effective. A common mistake many Small and Medium business owners make […]

ICT Alignment

Growing business in the age of global interconnectivity and real-time information presents company owners and managers with many challenges. Your customers are knowledgeable, discerning and sophisticated, your employees expect transparency and motivation, your shareholders desire comprehensive and timely reporting while your competitors never sleep. To succeed in the digital age, businesses must embrace change and use […]