Sound decision-making happens when access to relevant data is easily available. Similarly, business strategy development simply cannot occur in a vacuum – as a business owner and manager you need information about your market, your customers, your vendors, your competitors and your regulatory environment. You need to keep up to date with the developments in […]
Every business must rely on market intelligence to support strategy formulation and day – to – day decision – making. You may be developing a new product, or planning to launch in a new market, or perhaps looking to re – position within your existing customer base – in all business situations having access to […]