The world of marketing is in a constant state of change but there is one thing that remains certain – focusing on just a handful of marketing channels or applying just a couple of marketing strategies will not help accelerate your business growth. Customer demographics, their buying behavior patterns and tastes as well as the […]
As businesses have access to more and more data, managing and making sense of the vast amount of information is increasingly becoming a challenge. Thanks to new data – gathering channels, such as social media for example, business data do not only come in ever – growing volumes, but it also takes many forms, lacks […]
Growing business in the age of global interconnectivity and real-time information presents company owners and managers with many challenges. Your customers are knowledgeable, discerning and sophisticated, your employees expect transparency and motivation, your shareholders desire comprehensive and timely reporting while your competitors never sleep. To succeed in the digital age, businesses must embrace change and use […]